Remember that your prospect is choosing to find out more about your product, so your demo should help them get the most out of it. That way all registrants can view it on their own time. And if you’re hosting deminars or on-demand presentations using Livestorm, you can share an automated email with the replay link to all the registrants. You can even sneak the demo link anywhere it’s useful, like in a customer support chatbot response. You can follow-up with them later to find out if they want a more personalized demo. Embed the registration form on your website to get the contact information of anyone who watches the video. Make sure you record a standard demo video to use as an on-demand deminar for your site. Step 5: Hit record on your live-action product demo You could also share a CTA to sign up for personalized sales meetings during other live events like deminars. Add it to your social media profile, include it in your brand newsletter, add it to your blog posts, or get your referral partners to share it. One-on-one live demos: Make the registration link easily accessible to your potential customers.Deminars: If you’re hosting a series of deminars, add the registration link to your top and middle-of-the-funnel marketing strategy.If you work with influencers or referral partners, ask them to share the link too. On-demand demos: Link to the video from your pricing page, share it on social media, blog posts, and your email newsletter.There are different promotion strategies you can try depending on the type of demo you’re hosting. And also, what happens once somebody has registered.” Step 4: Promote your product demo video “In Livestorm product demos, we present the logical progression that a person wanting to participate in an event would follow,” Jennifer explains.“We show our prospects how to create a landing page and have somebody register for their potential event. Your scripts should follow a standard path based on how users interact with your platform.įor example, when a prospect wants to use Livestorm for onboarding clients and customers, we run a product demo on how to use Livestorm as customer training software. Add frequently asked questions and highlight the most relevant product features for each audience. To help you prepare, try writing a demo script suited to each ideal buyer persona. Tailor the presentation to their needs and give reasons to overcome potential challenges. Use custom registration forms to ask questions and collect as much information about your audience as you can. Step 3: Tailor your product demo to your audience This is beneficial as most people don't necessarily buy a product for the product - they buy the promise of what it can do for them.
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